CONTENT INTEGRATION

Content Integration is directed at aligning content and information from different sources/areas. The requirements of work can range across the spectrum of complexity.

Across the Spectrum
For instance, a first level requirement might be integrating elements of the brand identity (logos, text, styles) on the Web site post-merger. A next-level assignment might be unifying content from 3 Web sites and several documents to create a single-window view of the information on a CD.

Activities that often lead to content integration include:
- Consolidation of content from disparate "islands" of information
- Transformation of the corporate structure or image
- Mergers and acquisitions

Sources can range from pdf to MS-Word, legacy documents to Excel sheets, CDs to databases.